Our Mission

Our Mission

At Kind Protein we believe in nourishment. You can get everything your body needs to be healthy from a vegan diet.

We have created a range of both sweet and savoury vegan food. All of our products are nutrient-dense with excellent macros, and packed with plant-based protein. Natural ingredients with no processing – we just bake our bars and simmer our seitan. Our products each contain the five elements we demand of our food:


  1. Ethical, vegan, no animals harmed – we personally love animals, they are friends not food to us
  2. Clean, short list of ingredients, natural – no refined sugar, whey, palm oil, maltodextrin, MSG, no junk, organic where possible, no GMO
  3. Artisan, small batch, locally sourced – only high quality ingredients, made by hand, Welsh provenance
  4. Fitness, protein, nutrients – our USP is that each product is source of protein (bars) or high in protein (seitan) and every product is a complete protein, containing all nine essential amino acids. High protein intake contributes to the growth and maintenance of muscle mass, which is so important for keeping a healthy metabolism. Whether you’re vegan, vegetarian or flexitarian, you can enjoy the health benefits of our food!
  5. Delicious! Each recipe we have devised ourselves after much experimenting in the kitchen until we were happy that the taste and texture was perfect, before releasing into the wild! We believe vegan food shouldn’t be something that you settle for, it should be something that you choose because it’s tasty!

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